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Author Archives: Jerry Nihen

Case Study: How a Natural Disaster, CSR and Paid Search Campaign Resulted in a Successful Lead Gen Engine for Pure Luxury

In late 2017 (October to be exact), wildfires brought utter devastation to Northern California—leaving countless families displaced, thousands of buildings and businesses damaged, and more than 245,000 acres destroyed in their wake. Despite widespread damage, the fires (thankfully) had only minimal effect on Napa Valley wineries. But, the emotional, social, and financial aftermath of this

The Reality of Remote Work in 2018

Chances are, you’ve heard a story or two about working remotely. You know, being able to work from anywhere in the world with just a laptop and a reliable internet connection. Chances also are that, at some point, you’ve thought something along the lines of, “It’d be nice if I could work from anywhere in

Last Week in SEO, Week Ending 06/29/2018

A summary of recent changes within Search Engines: Google Introduces Smart Campaigns for Small Business In an effort to streamline their offerings, Google’s flagship advertising product (Google AdWords) is going through a rebrand—changing the name from Google Adwords to Google Ads. While Google has maintained nothing will change under the hood, new features and changes

Last Week in SEO

Here are what I consider to be the most important news items in the world of SEO from last week: Google Local Results Dynamically Change Based on Query Google’s “local pack,” the search results that show up in the main search results page, will now show different business categories next to a business’ name based

The Benefit of Sprints in Project Management

A popular project management framework, Scrum, utilizes Sprint cycles to create measurable deliverables in a fixed time box. According to ScrumGuides: Scrum (n): A framework within which people can address complex adaptive problems, while productively and creatively delivering products of the highest possible value. Fundamentally, Scrum is just a project management system. It’s a system

Last Week In SEO, 04/23/2018

Here are what I consider the most important changes or news in SEO this week. Google Confirms Rolling Out a Broad Core Search Algorithm Update Google posted on Twitter last week that it released a “broad core algorithm update.” In the past, Google has explained that core search updates happen “several times per year,” and