Website speed is the crème de la crème of site optimization. Make no mistake, the visuals and content on your website also play an integral role in making your site that much more attractive to visitors, but if your website takes forever to load, those elements will have served no purpose. However, when you think
In late 2017 (October to be exact), wildfires brought utter devastation to Northern California—leaving countless families displaced, thousands of buildings and businesses damaged, and more than 245,000 acres destroyed in their wake. Despite widespread damage, the fires (thankfully) had only minimal effect on Napa Valley wineries. But, the emotional, social, and financial aftermath of this
Chances are, you’ve heard a story or two about working remotely. You know, being able to work from anywhere in the world with just a laptop and a reliable internet connection. Chances also are that, at some point, you’ve thought something along the lines of, “It’d be nice if I could work from anywhere in
A summary of recent changes within Search Engines: Google Introduces Smart Campaigns for Small Business In an effort to streamline their offerings, Google’s flagship advertising product (Google AdWords) is going through a rebrand—changing the name from Google Adwords to Google Ads. While Google has maintained nothing will change under the hood, new features and changes
Here are what I consider to be the most important news items in the world of SEO from last week: Google Local Results Dynamically Change Based on Query Google’s “local pack,” the search results that show up in the main search results page, will now show different business categories next to a business’ name based
How do you know which SEO Strategies are right for your business? SEO is a very convoluted subject and it’s easy to get lost in all the nuances, ranking factors, and expert advice. Google has 200 ranking factors. Each SEO guy you talk to tells you something a little different than the last guy. And look,
A popular project management framework, Scrum, utilizes Sprint cycles to create measurable deliverables in a fixed time box. According to ScrumGuides: Scrum (n): A framework within which people can address complex adaptive problems, while productively and creatively delivering products of the highest possible value. Fundamentally, Scrum is just a project management system. It’s a system
“The normal way we conduct our lives is we reason by analogy… we do it the same way other people are doing it. Instead, boil things down to their most fundamental truths… and then reason up from there.” – Elon Musk I recently put together a campaign to book new clients that run marketing firms or
Here are what I consider the most important changes or news in SEO this week. Google Confirms Rolling Out a Broad Core Search Algorithm Update Google posted on Twitter last week that it released a “broad core algorithm update.” In the past, Google has explained that core search updates happen “several times per year,” and
While SEO has remained relatively dormant in search engine algorithm changes, the hot topics in the last couple of weeks have found user privacy as a focal point. The two main news items are the Zuckerburg Hearings & the Right to Be Forgotten. Zuckerberg Hearings Facebook is in hot water, and as the New York Times summarized:
