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Biggest Online Marketing Mistakes (#1): Not Using Social Networking To Build a Social Network!

In my opinion, the biggest mistake that people make in social networking is that they don’t use it to build a social network. You now have opportunities that entrepreneurs only could dream about in the past – fast, easy ways to get to know your clientele and niche market. Any protest to the importance of

The Biggest Online Marketing Mistakes (#4): Being Too Spammy

This is part of a series of articles on the biggest mistakes brands make with online marketing. You can view the articles here: http://bit.ly/1ohkl48 Today we’re going to learn about Online Community Engagement, with your brand.  Let’s say you have a hot new product coming out that you post about twice a day, getting people pumped for

How Come My 14 Year Old Has a Thousand Facebook Friends, But My Company Has Only 14?

Several years ago, right when I was starting my business, I was asked this question on an Internet forum, and couldn’t help but laugh out loud. The funny thing is, it’s because you’re doing social networking wrong, and they’re doing it right. Take a look at any (or all) of your online company profiles (Facebook

Stop Marketing, and Start Content Marketing (And 4 Types of Content to Create)

According to the Google definition, content marketing is a: “…marketing format that involves the creation and sharing of media and publishing content in order to acquire customers.” Clients of ours often confuse social media marketing for content marketing. This is why, I believe, so many people struggle with these types of marketing. Social media marketing

The Cornerstone of Your Online Marketing

The Most Important Aspect of Your Online Campaign is Your Website. In coming years, we’ll likely argue that the most important aspect of your business is your website. Your website is much more important than your Facebook page, Twitter account, YouTube channel, and any other medium you choose to market on. Think about why you

What’s Killing Your Online Marketing Campaign?

These are generations are (I’m talking about all three major generations right now, the Boomers, Xers, and Millennials) obsessed with instant gratification, and obsessed with having it all. That thing we just found on Amazon? We need it tomorrow. The new album that was released by our favorite band? We have to download it now