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Case Study: How a Natural Disaster, CSR and Paid Search Campaign Resulted in a Successful Lead Gen Engine for Pure Luxury

In late 2017 (October to be exact), wildfires brought utter devastation to Northern California—leaving countless families displaced, thousands of buildings and businesses damaged, and more than 245,000 acres destroyed in their wake. Despite widespread damage, the fires (thankfully) had only minimal effect on Napa Valley wineries. But, the emotional, social, and financial aftermath of this

Last Week in SEO, Week Ending 06/29/2018

A summary of recent changes within Search Engines: Google Introduces Smart Campaigns for Small Business In an effort to streamline their offerings, Google’s flagship advertising product (Google AdWords) is going through a rebrand—changing the name from Google Adwords to Google Ads. While Google has maintained nothing will change under the hood, new features and changes

Last Week in SEO

Here are what I consider to be the most important news items in the world of SEO from last week: Google Local Results Dynamically Change Based on Query Google’s “local pack,” the search results that show up in the main search results page, will now show different business categories next to a business’ name based

Last Week In SEO, 04/23/2018

Here are what I consider the most important changes or news in SEO this week. Google Confirms Rolling Out a Broad Core Search Algorithm Update Google posted on Twitter last week that it released a “broad core algorithm update.” In the past, Google has explained that core search updates happen “several times per year,” and

Last Week in SEO 04/01/2018

Here are what I consider the most important changes or news in SEO this week. There really wasn’t a ton of news in the last week, so I’ll focus more on the recent announcement for “Mobile First” indexing from Google: Mobile First Indexing Being Rolled Out to More Websites Last week, Google announced that they’ve

This Week in SEO, 03/25/2018

I’d like to share with you some of the most interesting changes/updates in search engines in the last week: Google Launches New Shopping Programs as an Answer to Amazon Google has been trying to tap into Amazon’s retail market for quite some time, and this week they’ve launched several new efforts called “Shopping Actions” that