A summary of recent changes within Search Engines: Google Introduces Smart Campaigns for Small Business In an effort to streamline their offerings, Google’s flagship advertising product (Google AdWords) is going through a rebrand—changing the name from Google Adwords to Google Ads. While Google has maintained nothing will change under the hood, new features and changes

Here are what I consider to be the most important news items in the world of SEO from last week: Google Local Results Dynamically Change Based on Query Google’s “local pack,” the search results that show up in the main search results page, will now show different business categories next to a business’ name based

How do you know which SEO Strategies are right for your business? SEO is a very convoluted subject and it’s easy to get lost in all the nuances, ranking factors, and expert advice. Google has 200 ranking factors. Each SEO guy you talk to tells you something a little different than the last guy. And look,

Here are what I consider the most important changes or news in SEO this week. Google Confirms Rolling Out a Broad Core Search Algorithm Update Google posted on Twitter last week that it released a “broad core algorithm update.” In the past, Google has explained that core search updates happen “several times per year,” and

Here are what I consider the most important changes or news in SEO this week. There really wasn’t a ton of news in the last week, so I’ll focus more on the recent announcement for “Mobile First” indexing from Google: Mobile First Indexing Being Rolled Out to More Websites Last week, Google announced that they’ve

I’d like to share with you some of the most interesting changes/updates in search engines in the last week: Google Launches New Shopping Programs as an Answer to Amazon Google has been trying to tap into Amazon’s retail market for quite some time, and this week they’ve launched several new efforts called “Shopping Actions” that

I’d like to share with you some of the most interesting changes/updates in search engines in the last week: Zero Result Searches Last week, Google launched an experiment on “Zero Result” search by removing a small set of searches with definitive answers down to one. For example, if you had searched for “What is the

The goal of a search engine is to give a user the absolute best results for their query. When I type in something like “cheap red shoes,” I don’t want to see a $500 pair of shoes because the company selling the shoes hired an SEO to game the system. Over the last couple of

A huge majority of our SEO leads and inbound contacts come in something like this: “Hey, I’m looking for monthly SEO services for www.domain.com. I want to rank for [insert keywords here] and I want to do it fast. Can you handle that?” SEO hasn’t worked that way for years. The search engines have changed