How do you know which SEO Strategies are right for your business? SEO is a very convoluted subject and it’s easy to get lost in all the nuances, ranking factors, and expert advice. Google has 200 ranking factors. Each SEO guy you talk to tells you something a little different than the last guy. And look,

Here are what I consider the most important changes or news in SEO this week. Google Confirms Rolling Out a Broad Core Search Algorithm Update Google posted on Twitter last week that it released a “broad core algorithm update.” In the past, Google has explained that core search updates happen “several times per year,” and

Here are what I consider the most important changes or news in SEO this week. There really wasn’t a ton of news in the last week, so I’ll focus more on the recent announcement for “Mobile First” indexing from Google: Mobile First Indexing Being Rolled Out to More Websites Last week, Google announced that they’ve

I’d like to share with you some of the most interesting changes/updates in search engines in the last week: Google Launches New Shopping Programs as an Answer to Amazon Google has been trying to tap into Amazon’s retail market for quite some time, and this week they’ve launched several new efforts called “Shopping Actions” that

I’d like to share with you some of the most interesting changes/updates in search engines in the last week: Zero Result Searches Last week, Google launched an experiment on “Zero Result” search by removing a small set of searches with definitive answers down to one. For example, if you had searched for “What is the

The goal of a search engine is to give a user the absolute best results for their query. When I type in something like “cheap red shoes,” I don’t want to see a $500 pair of shoes because the company selling the shoes hired an SEO to game the system. Over the last couple of

A huge majority of our SEO leads and inbound contacts come in something like this: “Hey, I’m looking for monthly SEO services for www.domain.com. I want to rank for [insert keywords here] and I want to do it fast. Can you handle that?” SEO hasn’t worked that way for years. The search engines have changed

A lot of small and medium sized businesses use WordPress to power their websites. According to BuiltWith over 1/3rd of all of the internet’s websites are powered with WordPress. Why Do People Use WordPress? WordPress provides a truly flexible platform. Plugins, off-the-shelf components, and other themes allow businesses to spin up complicated websites much more efficiently

In the past, I haven’t been one to discuss “predicted” SEO trends in public blog forums. However, I’ve often told my clients’ things like, “We need to focus on quality content instead of gaming the system, since gaming the system is becoming increasingly difficult as new Google changes come through.” So today, I bring you my