Local Search Engine Optimization with WordPress

A lot of small and medium sized businesses use WordPress to power their websites. According to BuiltWith over 1/3rd of all of the internet’s websites are powered with WordPress. Why Do People Use WordPress? WordPress provides a truly flexible platform. Plugins, off-the-shelf components, and other themes allow businesses to spin up complicated websites much more efficiently

2017 SEO Trends and Projections

In the past, I haven’t been one to discuss “predicted” SEO trends in public blog forums. However, I’ve often told my clients’ things like, “We need to focus on quality content instead of gaming the system, since gaming the system is becoming increasingly difficult as new Google changes come through.” So today, I bring you my

Three Easy SEO Strategies You Can Do Right Now

Develop a content-marketing strategy. Every website should have a content strategy focused around your top keywords. When you create content such as blog posts, videos, whitepapers, research reports and webinars, it gives people something to link to. In addition, the content you create can rank by itself in search engines. For example, if you write a

How to Improve Local Search Engine Optimization

Local search optimization (ranking for a keyword in specific geographical areas) has become a much more complicated process in recent years. The steps below can help you better understand what goes into properly ranking your website in local search. Get Set Up with Google My Business First and foremost, get set up with Google My Business. Each

What’s Covered in an SEO Plan?

All of the clients that have engaged us in search engine optimization services, first hired us to do an SEO plan. It’s common in the SEO industry (especially if you utilize overseas labor) to skip the planning part and jump right into doing the SEO, without ever thinking of why they are doing so. Simply jumping into

What A Popular TED Talk Can Teach You About SEO

The gist of the talk discusses Sinek’s philosophy that the “legendary” organizations and leaders are able to inspire action and innovation, while others are not. He explains this using three simple principles “Why,” “How,” and “What.” The 16 minutes presentation is below: Article at a Glance Why, How, and What? Why Should You be #1?

Some Slick Website Visitor Tracking Tools Your Website Needs

With all of the tools modern technology provides us, most marketing (especially online marketing) decisions should be made using data driven metrics from real life customers using your service. How do your users interact with your website? How much qualified traffic is REALLY being sent to your website from that flashy Facebook campaign? There’s a huge