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Case Study: How a Natural Disaster, CSR and Paid Search Campaign Resulted in a Successful Lead Gen Engine for Pure Luxury

In late 2017 (October to be exact), wildfires brought utter devastation to Northern California—leaving countless families displaced, thousands of buildings and businesses damaged, and more than 245,000 acres destroyed in their wake. Despite widespread damage, the fires (thankfully) had only minimal effect on Napa Valley wineries. But, the emotional, social, and financial aftermath of this

Some Slick Website Visitor Tracking Tools Your Website Needs

With all of the tools modern technology provides us, most marketing (especially online marketing) decisions should be made using data driven metrics from real life customers using your service. How do your users interact with your website? How much qualified traffic is REALLY being sent to your website from that flashy Facebook campaign? There’s a huge

Google Reveals How You Can Increase Your Local Ranking

Google has updated their Improve Local Ranking page to include more information on ranking a local business in their search engine. Article at a Glance: How Google determines local ranking (using relevance, distance, and prominence) How to improve your local ranking How Google Determines Local Ranking Relevance Relevance, while vague, refers to how well Google

Stop Marketing, and Start Content Marketing (And 4 Types of Content to Create)

According to the Google definition, content marketing is a: “…marketing format that involves the creation and sharing of media and publishing content in order to acquire customers.” Clients of ours often confuse social media marketing for content marketing. This is why, I believe, so many people struggle with these types of marketing. Social media marketing

remarketing, google
Extend Your PPC Campaign with Remarketing

You may have noticed a new trend on the internet. You’ve probably noticed that after visiting a certain website or brand—you can’t seem to escape their advertising! This isn’t a crazy form of an unregistered confirmation bias—this is known as “remarketing.” Remarketing is done through “cookies.” A lot of websites are dropping a cookie to

What is PPC Marketing?

What is PPC Marketing? Let’s say that you own a small business. Let’s say that you want more customers. Really, who doesn’t? We’ve all heard of social media marketing, and the mixed results it produces. Even when optimized, social media, content creation, and similar–all takes time. Time you, the business owner, don’t necessarily have to

Google Adwords Tips: The Basics

  Google’s PPC platform (known as Google Adwords) can be a very effective way to attract new visitors (and clients) to your company’s website. The goal of today’s article is to give  a good frame of mind for setting up and launching a PPC campaign through Google. Concept  1: Know your Niche Always keep in