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Case Study: How a Natural Disaster, CSR and Paid Search Campaign Resulted in a Successful Lead Gen Engine for Pure Luxury

In late 2017 (October to be exact), wildfires brought utter devastation to Northern California—leaving countless families displaced, thousands of buildings and businesses damaged, and more than 245,000 acres destroyed in their wake. Despite widespread damage, the fires (thankfully) had only minimal effect on Napa Valley wineries. But, the emotional, social, and financial aftermath of this

Facebook Dark Posts

I know, the name sounds kind of scary. But dark posts aren’t nearly as frightening as they sound. In fact, they can be a huge asset to your business if used properly. What are Facebook Dark Posts? Dark posts are Facebook “news-style” ads that don’t appear on your page’s timeline, but do appear on the

Prospecting with Social Media and the Internet

See if this story sounds familiar to you as a business owner or marketer: Time and time again I’ve been mingling my way through a local chamber mixer, responding and connecting with people online, or meeting with professionals when invariably one of them comes up and says, “Would you like me to send hot leads to your

Biggest Online Marketing Mistakes (#1): Not Using Social Networking To Build a Social Network!

This is part of a series of articles on the biggest mistakes brands make with online marketing. You can view the articles here: http://bit.ly/1ohkl48 Today we’re wrapping up the series with an extremely important article about connecting with your clients.  In my opinion, the biggest mistake that people make in social networking is that they don’t use it

The Biggest Online Marketing Mistakes (#2): Not Having a Proper Advertising Technique

This is part of a series of articles on the biggest mistakes brands make with online marketing. You can view the articles here: http://bit.ly/1ohkl48 Today we’re going to learn about social media advertising, and when you should/shouldn’t engage in social advertising.  I’ve had the opportunity to help a lot of different niches in social media marketing. I learned

The Biggest Online Marketing Mistakes (#3): Being Too Personal

This is part of a series of articles on the biggest mistakes brands make with online marketing. You can view the articles here: http://bit.ly/1ohkl48 Today we’re going to learn about social media etiquette for business, and how being too personal can be just as dangerous as not being personal enough.  Generally, you should avoid any of the

Selling on Social Media (And The Perfect Status Post)

This is part of a series of articles on the biggest mistakes brands make with online marketing. You can view the articles here: http://bit.ly/1ohkl48 Today we’re going to expand on mistake #4 by sharing secrets about selling on social media.  So relationship building and branding is good for the long term, but what about short-term, direct sales? How can

The Biggest Online Marketing Mistakes (#4): Being Too Spammy

This is part of a series of articles on the biggest mistakes brands make with online marketing. You can view the articles here: http://bit.ly/1ohkl48 Today we’re going to learn about Online Community Engagement, with your brand.  Let’s say you have a hot new product coming out that you post about twice a day, getting people pumped for