While SEO has remained relatively dormant in search engine algorithm changes, the hot topics in the last couple of weeks have found user privacy as a focal point. The two main news items are the Zuckerburg Hearings & the Right to Be Forgotten. Zuckerberg Hearings Facebook is in hot water, and as the New York Times summarized:
I know, the name sounds kind of scary. But dark posts aren’t nearly as frightening as they sound. In fact, they can be a huge asset to your business if used properly. What are Facebook Dark Posts? Dark posts are Facebook “news-style” ads that don’t appear on your page’s timeline, but do appear on the
This is part of a series of articles on the biggest mistakes brands make with online marketing. You can view the articles here: http://bit.ly/1ohkl48 Today we’re going to learn about social media etiquette for business, and how being too personal can be just as dangerous as not being personal enough. Generally, you should avoid any of the
Recently, Facebook announced one of the biggest changes they have ever made: a change in their News Feed. Here is Facebook’s official page on the information: http://newsroom.fb.com/News/581/A-New-Look-for-News-Feed Here are the big changes in the new Facebook news feed: New Visuals This displays visual content (like photos and videos) much more prominently than before. Although Mark
Recently I wrote an article on overall social media psychology in 2012. Today I’d like to discuss Facebook marketing in 2012. I’d like to talk about some important adjustments you need to make in order to gain the most out of your Facebook marketing campaigns. As always, I have successfully tested and implemented these ideas through
There have been a lot of rumors and misinformation swarming around ever since Facebook released their Promoted Posts feature. To summarize: the social media giant now allows pages with over 400 fans to “promote” a status post with Facebook promoted posts. For a small fee, you can select any post that was posted within the
Hey everyone! Check out the following video to learn two easy methods that will help you get more Facebook fans! Basically, you are using your Facebook page to do two things: 1. Find and comment on other pages that have a similar niche as yours. Or, any page that has the same or similar target
I’ve recently received a ton of questions on Facebook SEO, and I wanted to write a blog article on how you can set up Facebook SEO. I also wanted to debunk a common myth: Facebook will not get you a number one result for your chosen keyword. Google (and other search engines) understand that anyone
In the ever changing world of Facebook, all Facebook Pages will have to change over to the new “Timeline” look on March 30th. You can preview the changes here: https://www.facebook.com/about/pages/ I wanted to write to you today about how you can integrate your business with the new Timeline, and some features you need to be
The most frequently asked question that my help desk receives is as follows: “How do I get more Fans on Facebook?” The kind of fans I want you to go after are the ones who are going to turn around and purchase from you. This article is dedicated to teaching you how to attract warm
