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Facebook Dark Posts

I know, the name sounds kind of scary. But dark posts aren’t nearly as frightening as they sound. In fact, they can be a huge asset to your business if used properly. What are Facebook Dark Posts? Dark posts are Facebook “news-style” ads that don’t appear on your page’s timeline, but do appear on the

The Biggest Online Marketing Mistakes (#3): Being Too Personal

This is part of a series of articles on the biggest mistakes brands make with online marketing. Today we’re going to learn about social media etiquette for business, and how being too personal can be just as dangerous as not being personal enough.  Generally, you should avoid any of the standard “no-go” areas of polite conversation:

New Facebook News Feed: Preparing Your Business

Recently, Facebook announced one of the biggest changes they have ever made: a change in their News Feed. Here is Facebook’s official page on the information: http://newsroom.fb.com/News/581/A-New-Look-for-News-Feed Here are the big changes in the new Facebook news feed: New Visuals This displays visual content (like photos and videos) much more prominently than before. Although Mark

Facebook Marketing in 2012

Recently I wrote an article on overall social media psychology in 2012. Today I’d like to discuss Facebook marketing in 2012. I’d like to talk about some important adjustments you need to make in order to gain the most out of your Facebook marketing campaigns. As always, I have successfully tested and implemented these ideas through

Facebook Promoted Posts: The Cold Hard Truth

There have been a lot of rumors and misinformation swarming around ever since Facebook released their Promoted Posts feature. To summarize: the social media giant now allows pages with over 400 fans to “promote” a status post with Facebook promoted posts. For a small fee, you can select any post that was posted within the

New Video: Get More Facebook Fans!

Hey everyone! Check out the following video to learn two easy methods that will help you get more Facebook fans! Basically, you are using your Facebook page to do two things: 1. Find and comment on other pages that have a similar niche as yours. Or, any page that has the same or similar target

The New Facebook Page Timeline

In the ever changing world of Facebook, all Facebook Pages will have to change over to the new “Timeline” look on March 30th. You can preview the changes here: https://www.facebook.com/about/pages/ I wanted to write to you today about how you can integrate your business with the new Timeline, and some features you need to be