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Justify Advertising Like a Salesperson

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales. It is not for general effect. It is not to keep your name before the people. It is not primarily to aid other salesmen. Treat it as a salesman. Force it to justify itself. Compare it

Your Website Isn’t Ranking #1 Because It Sucks

Often we hear: Why isn’t my website ranking #1? In February of 2011, Google began rolling out the famed Panda algorithm changes. The goal, as stated by Google, was very simple: “To give people the most relevant answers to their queries as quickly as possible.” Years of cowboy style SEO has created an environment where

When Did Mixing Business and Politics Become Cool?

This year politics seemed to become a much “bigger deal.” Here in America, we had a highly contested and aggressive election. The United Kingdom had Brexit, India is having issues with demonetization, and countries around the globe are facing extensive hot button issues. What’s changed are the amount of businesses and professionals that I’ve seen take to

Pinterest SEO for Your eCommerce Store

Pinterest has started to gain traction in sending more retail referral traffic and shoppers to eCommerce websites. For several years, I stayed away from Pinterest as the cost per conversion was much higher (across the board) for my clients than other mediums. Today’s article covers a few tips for properly optimizing your Pinterest SEO: Ensure You’re