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This year has seen a rise in the interest of mobile marketing, and with Google’s Mobilegeddon, a lot of business owners have turned their interest into making sure their business fits in a mobile world, and want to reach consumers on their mobile devices.

The importance of mobile has riled business owners into overthinking and over estimating what it would take to get their business to become mobile. Before you start shelling out for a new website, a new WordPress theme, or even a slick new app for your company—consider this:

What Are Your Customers Really Looking for On Mobile?

Put yourself in your prospects and customer’s shoes right now: if they’re visiting your website on a mobile phone, why are they visiting your website? Are they looking for a phone number? Are they looking for your address? Are they going to purchase from you now, or are they in the process of purchasing from you?

I’ve found that a lot of business owners don’t know the answers to those questions, and this is an excellent place to start. Google Analytics (or any good website tracking software) will help you learn more about what people are actually doing on your website, and how many people are using a mobile device when accessing your site.

Here’s a checklist to determine the best steps for surviving a new age of web browsing:

  1. Get the real data (Use Google Analytics to see how visitors are using your website)
  2. Check for Mobile Usage on Phones, VS Tablets
  3. Ask yourself why your users visit your site on their phones?
  4. Ask yourself why your users visit your site on their tablets?
  5. Finally, put together a list of the items your users will want when they visit your website on a mobile device, and integrate those into your website. For example, if people are only staying on your website long enough to get your phone number, put that at the top of the mobile version of your website (and minimalize the rest of the content).