Here are what I consider the most important changes or news in SEO this week. There really wasn’t a ton of news in the last week, so I’ll focus more on the recent announcement for “Mobile First” indexing from Google:
Mobile First Indexing Being Rolled Out to More Websites
Last week, Google announced that they’ve started migrating sites that follow the best practices for mobile-first indexing.
“To recap, our crawling, indexing, and ranking systems have typically used the desktop version of a page’s content, which may cause issues for mobile searchers when that version is vastly different from the mobile version. Mobile-first indexing means that we’ll use the mobile version of the page for indexing and ranking, to better help our – primarily mobile – users find what they’re looking for.”
A good tool to use to find out if your website is mobile friendly: https://search.google.com/test/mobile-friendly
What Does This Mean for You?
While that tool will tell you if a page is mobile friendly or not, it’s also important to realize that hiding or removing content on mobile might hurt your index. Basically, Google will crawl the mobile version of websites first (hence, “Mobile First,”) and prioritize your content that way. Most websites and business owners took mobile seriously a few years ago, but it’s now detrimental to your rankings if your website doesn’t provide the best experience on mobile.
Page speed on mobile websites is crucial. CRUCIAL. A lot of website designers and small business owners make a ton of mistakes in page speed. They don’t account for large images, care about WordPress themes, Wix websites, and other platforms that inject scripts to slow down the websites. This is an easy way to make sure your mobile experience is ranked poorly. Don’t worry about someone noticing an image that isn’t as HD (most images look good on mobile if done properly, it’s the 4k monitors and HD setups you have to worry about).
Check your website on mobile. Watch a customer use your website on mobile, and note down the issues they have. Is it easy to get to what you want? It’s shocking how many companies don’t have their phone number readily available on… a phone. If you’re a physical location, can they easily link to your address in maps? It’s much more important that users have a good experience on mobile, and most searchers and web traffic are on some sort of mobile device now.