Often we hear: Why isn’t my website ranking #1?
In February of 2011, Google began rolling out the famed Panda algorithm changes.
The goal, as stated by Google, was very simple:
“To give people the most relevant answers to their queries as quickly as possible.”
Years of cowboy style SEO has created an environment where companies expect to pay an SEO company monthly, and expect to magically start seeing better rankings in the search engines. This monthly bill usually comes with some kind of low-quality link earning, black hat unethical techniques, and a short term plan meant to game the system.
While this stopped working years ago, it somehow got a foothold into the market, and the appeal of this “shortcut” (whereas the long-term solution was creating a machine focused on high-level content) was hard to shake.
Google went on to clarify:
Search is a complicated and evolving art and science, so rather than focusing on specific algorithmic tweaks, we encourage you to focus on delivering the best experience for users.
Put another way, much like every other area of business, there are no shortcuts to success. Building your digital capabilities is a process that requires a significant investment, time, training, and experience. Coupled with the fact that the digital landscape is changing monthly — often weekly — you need teams and processes you can trust for long term solutions.
It’s not as simple as picking the “Silver SEO Package” or another solution. Your business needs a custom tailored package that focuses on the below item:
“To give people the most relevant answers to their queries as quickly as possible,” and the bolded line above –focusing on delivering the best experience for your users.
Authentic SEO requires time. It requires a combination of on-page optimization, credible link earning, and a user experience that your visitors can’t find elsewhere on the web. Commit to strategizing and doing it right, and you will see rewards over time.
Connect with us today to get your strategy started.